Our Favourite Social content
A collection of some of our favourite social campaigns along side our thought processes/techniques.
We were in charge of filming, editing and optimising this content for Viper’s YouTube and social channels. During the process, we tested several different thumbnail and title variations. In this instance, our recommendation was to use a very simple thumbnail which would frame the high-quality content and entice the audience to click through - so we settled on the subject looking like he was about to laugh, with a title directly relating to his fanbase.
Our research processes also allow us to tap into specific topics and trends amongst fans. Here, we edited the video to touch on niche and unique references, relevant to Ken Carson’s fanbase (a large portion of the target audience), such as his him getting thrown a Goomba toy.
The impact of this can be seen in the level of engagement with this video (which far exceeded the norm for Viper content):
136K views
8.1k likes
376 comments
As it was his second time coming back to the platform, for this video we knew we would have to do something slightly different to draw people in. We made the first section of the video feel like a Ken Carson music video (as around the same time he was close to releasing a very highly anticipated series of music videos). Simplicity is at the heart of Ken Carson’s aesthetic we wanted it to feel native to the fan base. So we chose to reflect this in our editing process (keeping the background a plain grey colour and minimising animation and graphic additions).
This is a great example of how we can find multiple different avenues to connect with a target audience, and the video received the following engagements:
170K views
9.6K likes
439 comments
Examples of Viper mag’s Tiktoks
Above is a selection of TikTok content we made for Viper. We suggested to Viper that Wireless Festival would be the perfect opportunity to create a series of content which would resonate with their target audience - and we created and posted content throughout the events. The success of this project can be seen in the high engagement rates throughout.
We no longer work with Viper due to a lack of creative control when creating videos and pitching series to brands. Since this, they have experienced a large drop off in views - as you can see, their current YouTube views are stuck at around 400 views.
Here are some examples of videos that we have shot and edited for Dickies Europe.
As part of this fashion campaign, we produced one polished hero edit (which we later broke down into smaller cutdowns to further utilise the content and keep driving interactions), and one UGC-style video of their iconic logo being created.
Both pieces demonstrate our understanding of how to use the first few seconds of a video to draw viewers in - following up with sound and design to keep re-engaging them.
Both posts are getting 2-6x more engagement than their other content.
Buscemi is a luxury Italian footwear brand that was seeking to rebrand into a more futuristic luxury space. While they wanted a lot of content with an abstract fashion feel, we decided they still needed relatable content that would connect their audience directly with the product clearly and concisely, so we made this series of unboxing videos.
We feel this content stands out on their socials which is further backed by its success rate compared to their other content.
Facebook AD Manager
We have experience using Facebook Ad manager to run targeted ads and branded content across Instagram and Facebook channels - running multiple different campaigns with ad sets geared towards driving post likes and product conversations. We have run campaigns with a budget of 15k and generated ROAS’s of 4.2.